The banking industry is arguably one of the most competitive in the world. With tens of millions of new clients expected to join the market in the next few years, competition is seriously heating up as the large players position themselves to mop up the new entrants. The private banking sub sector is particularly cutthroat with Itau Unibanco and Bradesco both fighting to gain market dominance over the other. With this being a fight of close margins, Bradesco President Luiz Carlos Trabuco Cappi has pioneered a number of strategic moves that will see the bank attain greater financial inclusivity thus sparing faster growth. He has been with the financial institution since 2009 guiding its growth to an asset base of close to $400 billion.
Luiz Carlos Trabuco Cappi’s city of birth, Marilia, also happens to be the location Amador Aguiar chose to open up the first Bradesco office. Unknown to many, he did not pursue an academic journey related to banking but instead attained his first degree from the Faculty of Philosophy, Sciences, and Letters from the University of Sao Paulo. He would later attain a postgraduate degree in Socio-Psychology from the Foundation School of Sociology and Political Science of Sao Paulo.
At the age of 18, Luiz Carlos Trabuco Cappi took his first job as a clerk at Bradesco’s Marilia’s office. Approximately 40 years passed between his entry into the bank and his appointment as president. In that time he quickly grew up the hierarchy holding positions such as marketing director, managing director executive and executive vice president along the way. By 1999, Luiz Carlos Trabuco Cappi came within an outside shot of being named bank president to replace the outgoing president at the time, Lazaro Brandao. However, it was the position he held right before up until being appointed as CEO, President at Bradesco Seguros, where he impressed the most.
Luiz Carlos Trabuco Cappi was appointed Bradesco Seguros’s President in 2003. At the time he was taking over, Bradesco Seguros was already the largest insurance company in the country but was facing significant competition in the highly saturated industry. By the time he was leaving the company six years later, he had managed to grow its market share to about 25% thus cementing its position as the biggest in the market. He also managed to considerably grow the company, with the insurer’s size more than doubling to R$78 by 2008. The bank’s shareholders were also impressed with Luiz Carlos Trabuco Cappi’s work as he grew the insurer’s contributions to the bank’s returns by approximately 9%.
Expansion Drive at Bradesco
To reclaim the number one spot in the industry, Luiz Carlos Trabuco Cappi has been pursuing an aggressive expansion drive since taking over in 2009. The most recognizable endeavor the bank has attempted in its goal to expand is the acquisition of HSBC Brazil in 2015. While the acquisition set back Bradesco by an approximate 5 billion dollars, it also enabled the bank to cover significant ground on its quest to catch up with Itau Unibanco. Additionally, Luiz Carlos Trabuco Cappi has also instituted an expansion strategy to pull in people outside the financial system, termed organic growth. While slower than acquisitions, this strategy has enabled the bank to have a more impactful effect on the Brazilian economy.
Awards and Honors
Give his high stature in the banking industry, Luiz Carlos Trabuco Cappi has received numerous acknowledgments over the years. The most significant of these awards include being named among the 100 most influential Brazilians in the country and twice being selected as the insurance personality of the year.
Learn more about Luis Carlos Trabuco Cappi: http://www.istoedinheiro.com.br/noticias/negocios/20151218/luiz-carlos-trabuco-cappi-empreendedor-ano-nas-financas-2015/327856