Luiz Carlos Trabuco Cappi’s Long History At Bradesco Is The Reason Why He Is Doing So Well

The banking industry is arguably one of the most competitive in the world. With tens of millions of new clients expected to join the market in the next few years, competition is seriously heating up as the large players position themselves to mop up the new entrants. The private banking sub sector is particularly cutthroat with Itau Unibanco and Bradesco both fighting to gain market dominance over the other. With this being a fight of close margins, Bradesco President Luiz Carlos Trabuco Cappi has pioneered a number of strategic moves that will see the bank attain greater financial inclusivity thus sparing faster growth. He has been with the financial institution since 2009 guiding its growth to an asset base of close to $400 billion.

Background
Luiz Carlos Trabuco Cappi’s city of birth, Marilia, also happens to be the location Amador Aguiar chose to open up the first Bradesco office. Unknown to many, he did not pursue an academic journey related to banking but instead attained his first degree from the Faculty of Philosophy, Sciences, and Letters from the University of Sao Paulo. He would later attain a postgraduate degree in Socio-Psychology from the Foundation School of Sociology and Political Science of Sao Paulo.

At the age of 18, Luiz Carlos Trabuco Cappi took his first job as a clerk at Bradesco’s Marilia’s office. Approximately 40 years passed between his entry into the bank and his appointment as president. In that time he quickly grew up the hierarchy holding positions such as marketing director, managing director executive and executive vice president along the way. By 1999, Luiz Carlos Trabuco Cappi came within an outside shot of being named bank president to replace the outgoing president at the time, Lazaro Brandao. However, it was the position he held right before up until being appointed as CEO, President at Bradesco Seguros, where he impressed the most.

Bradesco Seguros
Luiz Carlos Trabuco Cappi was appointed Bradesco Seguros’s President in 2003. At the time he was taking over, Bradesco Seguros was already the largest insurance company in the country but was facing significant competition in the highly saturated industry. By the time he was leaving the company six years later, he had managed to grow its market share to about 25% thus cementing its position as the biggest in the market. He also managed to considerably grow the company, with the insurer’s size more than doubling to R$78 by 2008. The bank’s shareholders were also impressed with Luiz Carlos Trabuco Cappi’s work as he grew the insurer’s contributions to the bank’s returns by approximately 9%.

Expansion Drive at Bradesco
To reclaim the number one spot in the industry, Luiz Carlos Trabuco Cappi has been pursuing an aggressive expansion drive since taking over in 2009. The most recognizable endeavor the bank has attempted in its goal to expand is the acquisition of HSBC Brazil in 2015. While the acquisition set back Bradesco by an approximate 5 billion dollars, it also enabled the bank to cover significant ground on its quest to catch up with Itau Unibanco. Additionally, Luiz Carlos Trabuco Cappi has also instituted an expansion strategy to pull in people outside the financial system, termed organic growth. While slower than acquisitions, this strategy has enabled the bank to have a more impactful effect on the Brazilian economy.

Awards and Honors
Give his high stature in the banking industry, Luiz Carlos Trabuco Cappi has received numerous acknowledgments over the years. The most significant of these awards include being named among the 100 most influential Brazilians in the country and twice being selected as the insurance personality of the year.

Learn more about Luis Carlos Trabuco Cappi: http://www.istoedinheiro.com.br/noticias/negocios/20151218/luiz-carlos-trabuco-cappi-empreendedor-ano-nas-financas-2015/327856

David Giertz’s Fruitful Finance Career

David Giertz is a successful financial advisor based in Dublin, Ohio. He is currently the vice president of distribution and sales at Nationwide Life Insurance Company, a position he has held since early 2013. The division has grown tremendously under his leadership and has recorded a growth of over $6 billion in profits in less than 5 years. David Giertz graduated from the University of Millikin with a bachelor’s degree and from the University of Miami with an MBA

Mr. Giertz has worked with the Nationwide Investment Services Corporation for almost two decades now and he is a valuable asset to the company, thanks to his expertise in the finance industry. During his time at Nationwide, he has held several leadership positions and has proven to be the right fit for these positions time and time again by his excellent performance. He has over 30 years’ experience as a financial advisor and is a FINRA-certified financial services broker according to soundcloud.com.

Before joining Nationwide in 1999, David Giertz worked with Citicorp Investment Service and Financial Horizons Security Corporation among other companies in the finance industry. In all these companies, he rose through the ranks fast because he was always so good at his job, so he always ended up in high executive positions on linkedin.com. He has excellent leadership skills as he values the people who work under him; that is how he is able to have such a strong team and always achieve great results.

Conclusion

Mr. Giertz’s secret to success is his discipline and commitment to excellence, not just at work but in other aspects of his life as well. He enjoys coaching young people who are just starting out in business, and does this through the World Association of Business Coaches (WABC) at https://twitter.com/davidgiertz. He is a health and fitness enthusiast and always eats healthy and enjoys a workout whenever he has time for it. David is also enthusiastic about social media and shares his life with his followers.