Why Luiz Carlos Trabuco Was The Best Fit For The Position Of The Chairman Of Board Of Directors At Banco Bradesco

Since its establishment in 1951, Bradesco Bank in Brazil has had only four top executives. The top leadership at the largest bank in Brazil has been handed down in what is seen as a mythical dynasty. But no one could expect a man who rose from the position of a bank clerk to rise to head one of the largest banks in Brazil. Currently, Luiz Carlos Trabuco Cappi, the man in question sits at the helm of one of the largest banks in Latin America.

Starting as a bank clerk
One of the greatest dreams for Luiz Trabuco Cappi was to work in the banking industry. Luiz loved numbers and was fascinated with how banks operate. However, he had never imagined that he could launch his career as a banker at 17 years. Luiz Carlos was born in Maliria, a small town in Brazil. Coincidentally, this is the same town that Bradesco bank had established its first branch. Luiz went to the University of Sao Paulo where he studied sociology and politics. Immediately after his graduation, Luiz Carlos Trabuco Cappi applied for an internship at Bradesco Bank. Luiz was overly excited when his application was accepted.

Read more: Next Bradesco president to leave the bank’s board of directors, Says Trabuco

When he joined Bradesco Bank, Luiz Carlos never disappointed his superiors. He was determined to prove that he wasn’t the typical teenager. Luiz put a lot of effort in his work and soon enough, it started bearing fruits. Executives at the bank recognized his special leadership abilities, and Luiz now got one promotion after another in different departments. While working in various departments in Bradesco, Luiz Carlos Trabuco Cappi introduced numerous changes that helped to increase productivity and efficiency in these departments.

Why they settled for Luiz Carlos Trabuco for the top position
Luiz Carlos Trabuco Cappi has worked virtually in every department in Bradesco Bank. His leadership skills were however put to the test in 2003 when he was appointed to head Bradesco Seguros, the bank’s insurance division. At this time, Luiz managed to raise the capital share for the bank from 23 percent to 25 percent. Currently, this division of the bank contributes close to 30 percent of Bradesco’s total profits. The bank’s assets rose steadily thus helping Bradesco bank to stamp its authority as a market leader in the Brazilian banking industry. Therefore, when the position of the bank’s president fell vacant in 2009, there was no other person better suited to take over the leadership mantle other than Luiz Carlos Bradesco Cappi.

Appointment as the chairman of the board of directors
After serving as the President of Bradesco bank for close to a decade, Luiz Carlos Trabuco Cappi was appointed to serve as the chairman of the board of Directors. His role as the President of the bank was taken over by Lazari Junior who now serves as the CEO and the President of the bank. Luiz Carlos Trabuco Cappi is confident that he has laid a solid foundation that will hold the future of Bradesco bank.

Check more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5153264/bradesco-novo-presidente-saira-do-corpo-executivo-afirma-trabuco

Brandao Steps Down And Replacements Are Selected

Lazaro de Mello Brandao is one of the longest serving chairman at the worlds savings bank. At the age of ninety one, he will be stepping down from a role that was fulfilled for more than twenty five years. He was able to improve significantly based on his success at Brazil by the acquisition of the second largest institution based on market net worth.

Brandao will no longer fulfill the position which will instead be occupied by Luiz Carlos Trabuco Cappi. A new CEO will be appointed at that time based on regulations announced on Tuesday. Not only has he been an experienced professional, but is a self-made man with experience as a clerk since the nineteen forties. The bank’s board has continued significantly as Brandao now is a stellar employee who has gained a significant reputation. The holding company that Bradesco is in charge with will also develop significant changes and benefits.

There has been a considerable culture of management facilitated by Brandao’s years of experience. Bradesco will be responsible for selecting further employee roles over time. There are seven officials who will be considered as people can be better established.

According to economia.estadao.com.brBradesco announced a recent change that announced the last year of the CEO being eligible would be sixty seven. Trabuco was directly affected by this policy as it gives him another year to determine his successor.He was also involved with numerous legal cases including for tax-fraud and corruption at multiple levels. Now Trabuco has been cleared of the charges. Overall there are no regrets in the seventy five year operations at the company. He is set to maintain the existing conditions and strategies that have been implemented over the past few years.

Read more: Bradesco: New president to leave executive body, says Trabuco


He has also determined a list that will illustrate potential candidates that can replace him.

Some of the figures from this list include Mauricio Machado de Minas, Alexandre da Silva Gluher and Domingos Figueiredo Abreu. These are three of the candidates that have been hand selected. Minas is fifty eight years old and has been responsible for the technology systems available in the bank. He was also responsible for bank spinnos and digital-only systems of development. After joining the bank in 2009 he has continuously worked in the field with a similar company entitles CPM Braxis SA.

Gluher was one of the most important players in the process of a five point two billion dollar acquisition. This took place with the purchase of HSBC Holdings as well as the acquisition of separate retail units throughout Brazil. With a long career history, Gluher has been at the institution since 1976.

Domingos Abreu is a fifty eight year old treasury leader that has been part of the bank and multiple lending departments. Presently, Abreu has been going through investigations regarding the Aelotes probe. Even though there are a lot of cases where these charges have been denied, it is nonetheless an obstacle that had to be addressed. This individual has been at Bradesco ever since the 1980s.

Other candidates include Marcelo de Araujo Nornha and Octavio de Lazari. The former has been an important part of banking strategies as they relate to investments. This fifty two year old has been part of the bank since 2003 and has continually developed new changes and acquired steadfast results.

Octavio de Lazari is an important part of the management team that Bradesco has. He was appointed since the previous May and has contributed significantly for insurance and other standards of management. He is only fifty four years old and has been part of the company since nineteen seventy eight on wards till today.

Luiz Carlos Trabuco

Luiz Carlos Trabuco has been working with Bradesco Bank for more than 40 years. When he was still a student, he decided to attend the Faculty of Philosophy, Sciences, and Letters, and he would also attend the Foundation School of Sociology and Politics where he would be earning his degree in Socio-Psychology. At the age of 17, he has been working with the Bradesco Bank, serving as one of its clerks. He would fall in love with the job, and he would be working hard day and night to climb the corporate later. After decades of working for the company, he was rewarded and was offered the position of becoming their CEO. As the newest head of the company, he is tasked to do something to beat the formidable alliance between Banco Itau and Unibanco. Having a brilliant mind, Luiz Carlos Trabuco Cappi thought of purchasing the Brazilian arm of HSBC, and he believed that this move would increase the value of the company.

Visit terra.com.br for more information about Luiz Carlos Trabuco.

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