Flavio Maluf has a had a thirty year career in Eucatex building his way up from a small-time wood trader into the president and CEO of this worldwide organization. Instead of living his entire life without having to work, and riding off of the coattails of his family, which he very well could have done, Flavio instead decided to tighten up his bootstraps and get to work learning the business from all sides and from the ground up. He actually learned the trading side / exports, and the industrial / production side between 1987 and 1996 before he was invited by his uncle to join the corporate board and become acquainted with the business dealings of the company. Nearly ten years later, Flavio’s passion for the environment and sustainability earned him a spot as the CEO with a fresh new face for the company. Connect with Flavio Maluf by visiting his linkedin account.
It wasn’t always this way, though. In 1965 the “Sawmill Americano” in Sao Paulo, Brazil, was owned by Flavio’s grandfather Salim. They were exporting 100 tons a day of wood at that point, and just starting to enter the Brazillian market. Sustainability was at the forefront of production initially, and they had the single largest sawmill in South America. Fastforwarding to 2010 and beyond, and Eucatex has had their sustainably harvested products in The Home Depot as the first company to provide certified renewable wood to the chain. This was back in 2001, and now the company offers an array of Eucalyptus-infused products. From vinly flooring and siding, to acoustic board and insulation, paint and varnish, MDF board, and everything in between, Eucatex has their feet heavily planted in the sustainable wood market.
On top of this, they cooperate fully with the Brazilian government in order to better provide jobs to areas which are more in need of them, in exchange for a corporate tax subsidy. So on top of a win-win for the people and Eucatex, the company is selling certified sustainably-harvested and renewable wood to the world.