Since its establishment in 1951, Bradesco Bank in Brazil has had only four top executives. The top leadership at the largest bank in Brazil has been handed down in what is seen as a mythical dynasty. But no one could expect a man who rose from the position of a bank clerk to rise to head one of the largest banks in Brazil. Currently, Luiz Carlos Trabuco Cappi, the man in question sits at the helm of one of the largest banks in Latin America.
Starting as a bank clerk
One of the greatest dreams for Luiz Trabuco Cappi was to work in the banking industry. Luiz loved numbers and was fascinated with how banks operate. However, he had never imagined that he could launch his career as a banker at 17 years. Luiz Carlos was born in Maliria, a small town in Brazil. Coincidentally, this is the same town that Bradesco bank had established its first branch. Luiz went to the University of Sao Paulo where he studied sociology and politics. Immediately after his graduation, Luiz Carlos Trabuco Cappi applied for an internship at Bradesco Bank. Luiz was overly excited when his application was accepted.
When he joined Bradesco Bank, Luiz Carlos never disappointed his superiors. He was determined to prove that he wasn’t the typical teenager. Luiz put a lot of effort in his work and soon enough, it started bearing fruits. Executives at the bank recognized his special leadership abilities, and Luiz now got one promotion after another in different departments. While working in various departments in Bradesco, Luiz Carlos Trabuco Cappi introduced numerous changes that helped to increase productivity and efficiency in these departments.
Why they settled for Luiz Carlos Trabuco for the top position
Luiz Carlos Trabuco Cappi has worked virtually in every department in Bradesco Bank. His leadership skills were however put to the test in 2003 when he was appointed to head Bradesco Seguros, the bank’s insurance division. At this time, Luiz managed to raise the capital share for the bank from 23 percent to 25 percent. Currently, this division of the bank contributes close to 30 percent of Bradesco’s total profits. The bank’s assets rose steadily thus helping Bradesco bank to stamp its authority as a market leader in the Brazilian banking industry. Therefore, when the position of the bank’s president fell vacant in 2009, there was no other person better suited to take over the leadership mantle other than Luiz Carlos Bradesco Cappi.
Appointment as the chairman of the board of directors
After serving as the President of Bradesco bank for close to a decade, Luiz Carlos Trabuco Cappi was appointed to serve as the chairman of the board of Directors. His role as the President of the bank was taken over by Lazari Junior who now serves as the CEO and the President of the bank. Luiz Carlos Trabuco Cappi is confident that he has laid a solid foundation that will hold the future of Bradesco bank.
Check more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5153264/bradesco-novo-presidente-saira-do-corpo-executivo-afirma-trabuco