A recent article by Chris Burch, describes how technology and fashion feed off one another. He claims technology becomes fashionable, and vice versa. He uses devices like the Walkman and how they were fashionable to carry around in the 90s or how boom boxes were fashionable in the 70s.
He states that currently fashion designers are using the newest technology to make new fashion designs, because technology is so important, and this is what people want. Together the two bring a higher standard to innovation. He mentions Anouk Wipprecht, a designer who designed a drink-making dress.
Another designer, Terese Alstin made a system to protect bikers from injury by wearing a device around their necks that would pop open to prevent their heads from impact in an accident. When it is not open, it allows for a clearer view of the surroundings than a helmet does. He points to the fact that movement can become energy, so new clothing can harness this kinetic energy to power watches, mp3 players and more.
Burch stresses that fashion and technology can grow together and help with each other’s development.
Christopher Burch is the head of Burch Creative Capital. The company invests in innovative projects that use imagination and creativity, leading to disruptive brands that change the world. Burch has been involved in the development of over 50 companies over the years. He has used his keen understanding of consumer behavior to build many successful innovations,
Some of his most recent projects include the introduction of ED by Ellen DeGeneres, Cocoon9, Nihiwatu, and Voss Water and others. Burch Creative Capital is also supporting the development of lifestyle products from retail, apparel and home products. Some of these include BaubleBar, Blink Health, Brad’s Raw Foods and Chubbies.
It is claimed that Burch became a billionaire in 2012, because of the increase in the value of his majority stake in C. Wonder. He married fashion designer Tory Robinson in 1996. They have three sons.