How innovation is leading way with premium dog foods

Premium dog foods have already begun to saturate the market after exploding over the past five years and increasing their sales by half. Competition has fully moved into the market and brands are trying to differentiate themselves in varying ways to stand out from the crowds.

To do so innovation and research dollars are being spent to explore not only which products are healthy for dogs but also how consumers select premium dog foods from the crowded market. The majority of dog owners are concerned with the health of their pets when they move towards a preference for premium dog food and thus select foods with certain higher quality products included in them. Brands like Purina Beneful, who recently acquired Merrick Pet Care which specialized in organic dog food, tries to capture market share through providing premium dog food to customers. Other PurinaStore brands are offering paleo diets that offer raw meats and fish (think dog sushi) that serve as premium dog foods that try to cater to the way dogs ate as they evolved.

Some brands are trying to innovate to leap ahead of the competition. Freshpet is doing so by launching a proprietary refrigerator that they locate in big box stores that serve non-preservative food for pets that is fresher and healthier for their consumption. These dishes need to be refrigerated to stay fresh but appeal to customers who are monitoring their dog’s health and well being. Beneful is also innovating by launching a website that is designed for people who want to have greater control over the diet of their pets by choosing the exact ingredients that are included in their food. This small batch processing of orders through a proprietary website and distribution center allows Beneful to stand out among its peers and truly differentiate themselves within the marketplace.

As we have seen brands are innovating drastically and this is further pushing the premium dog food market to expand in new and compelling ways. Customers have more choices on Amazon and there are more ways that you can provide your dog with higher quality pet food that fits into their needs.



Health Secretary Sergio Cortes Visits Xerem After Flooding

Sergio Cortes, the State Secretary of Health, was in Xerem, Duque de Caxias, which was hit by recent flooding. The main shelters are helping people in the area and since Sunday, the 15th, there has been a Dengue Hydration Center in operation at the health center of Xerem which has 12 hydration chairs and the ability to help 300 people a day.

Secretary Sergio Cortes had this to say, “We are taking steps relying on the worst, hoping for the best. This center is a preventative action of the State Department of Health to support the municipality in view of the amount of accumulated garbage in the city, increasing the possibility of Dengue to proliferation.”

The Municipal Health Secretary, Camillo Junqueira, and the coordinator of the National Health Force, Conceicao Mendonca, met with Secretary Cortes. They discussed the delivery of a second calamity kit and 3,000 antibiotic tablets, for prevention of Leptospirosis. At the moment, any and all measures taken by the State Department of Health are for the prevention of diseases caused by:
-Contaminated water (Leptospirosis, Hepatitis A and diarrhea)
-Groups of people (Chicken Pox and Meningitis)
-After rainfall (Dengue Fever)

10,000 bottles of Sodium Hypochlorite were sent to Caxias due to the batch of samples, deemed unsatisfactory by the Central Laboratory Noel Nutels, collected in Xerem by the Health Surveillance Secretary of State. The department of health is now using the Sodium Hypochlorite to disinfect the water. They have asked that the people of Xerem do this as well.

“The people who are in shelters or around their homes, should do the same. Use bottled water for drinking and food hygiene. Also, using Hypochlorite in water tanks. The shelters are doing this distribution.” Secretary Sergio Cortes warned and also asked that people making donations to Xerem, to send mineral water.

On the Xerem health post, there is a situation room mounted there, in order to help monitor the health-related actions being taken. Within the next few weeks, Xerem will receive another disaster kit and there will be trained people in the shelters that will help identify early symptoms of major diseases. They want to quickly comply with Febrile Syndrome protocol. The National Force of Health will convene for discussion on this matter.

Source: Extra

Get Motivated and Get That Summer Body


Though most of the country is in the middle of winter, it is never too early to start preparing for the warm summer months and the changes in clothing that come with them. Starting now, there are a few simple things that can be done to change winter eating habits and begin to shed those extra pounds in time for pool and beach season.

  • Drink more water. Though it may seem like common sense, even replacing a few cans of soda or glasses of juice per week with water will be enough to cut some excess calories. According to Sergio Cortes this will lead to weight loss, especially if an individual is used to drinking liquids that contain a lot of sugar.
  • Start doing simple workouts. These can be done in many places, including at work and at home. Even 10 minutes a day can make an impact over time.
  • Alter your diet. This doesn’t mean completely cutting out favorite foods, but practicing moderation is necessary in order to promote better overall health and wellness.

Deciding to look better is about more than just imagining change, it is all about acting on the impulses. Your body cannot change without your help, so sticking to decisions and committing to change is absolutely necessary every step of the way. In many cases, people that make changes are often so pleased with the results that they stick with them long after pool season has come and gone, meaning that their bodies are healthier in the long run, and this allows for more confidence and raised self esteem.

Kyle Bass Foresees a Bumpy Road Ahead for Emerging Markets

Kyle Bass, the founder of Hayman Capital Management, which is based in Dallas, warns that emerging markets will face more pain head. Bass said this in a Wall Street Week video that was released recently while discussing his opinion on emerging markets selloff. According to him, the emerging markets are in a standard fifth inning. In addition, Bass noted that the markets will have another three tough innings to go and will have many difficulties before things get better.

Among the BRICs, Bass is of the view that Brazil would not see a turnaround until the country does away with corruption. According to Bass, Brazil’s Operation Car Wash scandal that involved a decade long scheme of kickbacks channeled over $2 billion from Petrobras to company executives and politicians going all the way to the president. For Russia, Bass points out that the country has to deal with President Putin’s global chess moves as well as the international sanctions. However, Bass views India as a better prospect among the BRICs.

In China’s case, Bass notes that it will significantly devalue its currency because of the banking-loss cycle that it is currently going through, as it is similar to the U.S’s Great Financial Crisis. According to him, China made a smart move by pegging its currency to that of the dollar many years ago. This move allowed the Yuan to appreciate by 50% when compared to the rest of the world currencies since 2005. His firm, Hayman Capital Management, has not pegged much on Chinese equities but has majorly invested in the Currency. This is because the firm expects devaluation of the Yuan over the next 12 to 18 months.

Bass established Hayman Capital Management in 2006 and became famous for correctly predicting the subprime mortgage predicament in 2008. It was the most successful year for the investor. He made a large part of his fortune in the same year. Because of his correct prediction, many observers concluded that Bass was a genius with many television shows seeking his views on global financial matters. Bass has featured in many leading financial shows since 2008.

If Bass is correct, then emerging markets have to brace for tough times ahead. However, Bass’ analysis could be geared towards serving his bottom line especially having noted that he has invested in China’s currency. It will not be the first time he has done that. He once went on TV to defend General Motors by trying to shift the blame to victims. UsefulStooges pointed out that Kyle Bass claimed that the victims failed to wear seat belts or were either drunk. GM cars’ had faulty power steering and non-deploying air bags that the firm new about but failed to act on. Bass claims were untrue.

Olympic Valley and Andy Wirth, the CEO of Squaw Valley Ski Move Past Incorporation Fight

According to the Reno Gazette-Journal, the Lake Tahoe’s North Shore area is now experiencing a resurgence and calm it hasn’t experienced for a long time. The weather has taken its toll on the community. Little snow and warm temperatures have made it hard for resort communities to fulfill its’ customers’ needs. In addition to battling the weather elements, there’s been another storm. This storm came in a form of an incorporation battle over the Olympic Valley area. The area is home to Squaw Valley resort and the most iconic winter sports terrain in North America. Proponents of the incorporation claimed the effort would save the community. Opponents like President and CEO of Squaw Valley Ski Holdings, LLC viewed the incorporation has having devastating results. Results include high taxes for both residents and companies and decreased services.
In December 2015, the time for the battles ended. Early winter weather blanketed the region allowing Squaw Valley Ski and other resorts to open early. In fact, they opened earlier than they had in about a decade.
Another battle ended too. Proponents of the incorporation battle withdrew the fight to change the way the community existed. This was great news for both Squaw Valley Ski and Wirth. Now Wirth focuses on turning the page from the divisive battle to healing the community.
Wirth told the Journal that it’s been a very, very tough four years. He called the possibility of incorporating a recipe for disaster. It would have been a long term threat to any kind of business in the area whether it was a ski resort or wine bar. Residents would feel the hardship of incorporation too.
What will Wirth do to turn the page from the divisive fight? He looks to improve the company’s real estate from residential to commercial. There’s also plans for a gondola connecting Squaw Valley and Alpine Meadows ski areas.
Wirth would love to work with community leaders to work on issues facing the area like transportation and connecting the community to areas beyond Olympic Valley.
Wirth isn’t someone who talks about making change. He works hard to make positive change in the community. According to, he was featured on its show Undercover Boss. The purpose of the show is for bosses to learn more about their companies to implement positive changes.
The original Reno-Gazette Journal article can be read here.

Reason as to why George Soros and Warren Buffett are the Rare Hedge Fund Success

There is a likelihood there would not be another George Soros or Warren Buffett. Soros’ investment track records can be compared with a .400 hitter in baseball. However, he has had it tough in a decade that has been awful for all investors. Soros left the hedge fund scene quietly in 2011. Nonetheless, his last few years do not reflect his early years in the game. The year 2010 marked Soros worst year since 2002 with a rise of 2.63% for his flagship fund. In the subsequent year, his famous Quantum fund, reportedly dropped by 15% making it even worse.
The Oracle of Omaha, Buffett, has also had a tough stretch going by his returns. Average annual returns of Berkshire Hathaway have shrunk to 7.89% in the last 15 years. Granted, it is a fine figure considering the S&P 500 has gone up by only 4.3% a year. However, the figures are a long way from Soros and Buffett’s best days. Before the 2000s, Buffet and Soros boasted a track record on Marketwatch of an average annual return of 30% for a period of 30 years (30:30).
The last time that out sized returns were generated was in 2008. Hedge fund managers like Kyle Bass and John Paulson generated these returns when they had a big bet on mortgages. The two have struggled since then. Consistent double digit returns percentage has become a thing of the past. Therefore, it is not surprising that early hedge fund greats such as Soros and Stanley Duckenmiller have quit. It is rare for investors to dominate the financial markets the way Soros and Buffet did from 1960s to 2000.
As the improvement in the overall quality of performance in baseball made it hard to produce .400 hitters, the same principle also applies to hedge fund managers. Soros and Buffett’s success has inspired a new generation of fund managers limiting the chances of a “30:30” record especially with the use of algorithms. Soros described himself as a one eyed king among the blind when he focused on mis-priced European Securities early in his career. He achieved a lot with European securities in the 1960s because few people were conversant with hedge funds.
Presently, few traders are pulling similar returns of 30% per year like Soros. The difference is that they are doing it on a small scale with little money involved. This explains why major players like Soros and Buffett are unlikely to feature again in the financial markets. This information was mentioned on Market watch as elaborated on the link below
Soros is the founder as well as the chair of Soros Fund Management and Open Society Foundations. He was born in 1930 in Budapest, Hungary. In 1947, he fled to England during the World War II after surviving Nazi occupation. Soros attended the London School of Economics before settling in the United States where he made a great fortune by managing his international investment firm.
Since 1979, Soros has been an active philanthropist. He started by providing funds to enable black students pursue their studies at Cape Town University. Currently, his Open Society Foundations has a presence in over a 100 countries where it promotes transparency and human rights. This information was originally mentioned on as outlined in the following link

Investing in the Stock Market


There are many people who are interested in investing in the stock market. Over a long period of time, this is often one of the best areas to park your money. However, there are many people who are concerned about the current market conditions. In this article by Bloomberg, George Soros says on that the current market conditions are as bad as they have been since 2008. Anyone who is looking to make a long term investment in the market needs to make sure they are thinking several years out. Anyone who does not do this is going to be severely disappointed with the short term returns of their portfolio. George Soros is someone who is willing to stand up and point out the weakness in the market. Here are a couple of things to remember when investing in the stock market today.

Long Term

There is going to be a lot of short term volatility in the stock market. In addition, over the long term there are a lot of companies that will be a great investment. When the entire stock market goes down like it has been lately, there are a lot of quality companies that get lumped in with those that are going down. This is a great time to buy for investors who can think many years down the line. However, George Soros believes that this market can be one that reminds him a lot of 2008. If you are someone who wants to invest in this market, it is important to think long term.

George Soros

There are few people who have as much influence in the markets today as George Soros. As someone who has a vast fortune, George Soros is a person who can influence the minds of many people. He is one of the most well respected people when it comes to making predictions on the market as a whole. He has been there before in the past making negative predictions even when other people disagreed with what he had to say. If you are an investor in the current market, it is a good idea to listen to what he has to say when it comes to investing. Only time will tell if he is right here, but there are many people who say that there is a lot of evidence to point to the fact that he is.

Veggies For Dogs, Dog Food That People Can Eat And What Else?

In a really intriguing article the Daily Herald expressed how the dog food industry is over a twenty billion dollar industry. They described how the trend for dog food on is changing from one that work to just make dog food and now instead is working towards more than just small boutique stores carrying high quality nutritionally ample food. When they were discussing it they mentioned big brands and large stores now carrying food that is beyond just dog food but, really is health food. In addition they mentioned how much of the motivation behind that was due to longtime companies such as Beneful, offering high quality food for years already. It is important to see others deciding to do the same.

Dog food is not something many of us would ever consider eating. Even if someone told us it was as good as the highest quality people food. It is however been tested by people and some is even being ranked as human food which, means it needs to have a quality check and expiration date on it, many found in the freezer section of the local food market. Yum, is not the word most would associate with Beneful dog food but, it is certainly nice to hear that they are finally taking care of our canine loves as much as the rest of the family.

Beneful has always included veggies in their food and it makes dogs want to get up and have a good time instead of sitting around wasting time. So with all the resolutions each and every person has made, go ahead and add the dog to the list. It is a great opportunity to give a health goal to everyone in the family not just the two legged creatures either. Just think about how it makes us feel as humans to eat healthy on It also makes animals feel the same way. It is very important to them just as well as it is to us. An added plus is dogs are great motivation to go for walks and who can resist the need to eat healthy when their dogs are eating healthy as well.

Escape from Tyranny: The Journey of Yeonmi Park

The North Korean people live under one of the most oppressive regimes in modern history. Food is scarce, information is tightly controlled, and the very concept of freedom is an alien one. Many try to escape each year, and are either killed or recapture in the process. But not every flight ends in failure, as the story of Yeonmi Park proves. Yeonmi was only 13 when she and her mother fled from North Korea. In March of 2007 they crossed the frozen Yalu River into China, following in the footsteps of Yeonmi’s older sister, Eunmi. It was the beginning of what would prove to be a long and arduous journey to freedom, a journey that would only end when Yeonmi and her mother finally made to South Korea in 2009. During the course of those two years Yeonmi experienced a series of hardships and heartbreaks. Even though she was out of North Korea, she was far from free – many women like themselves, desperate to escape from North Korea, are victimized by human traffickers in China, who take advantage of the women and their situation. Yeonmi and her mother experienced this first hand, and were sold to a man who raped both of them. They lived under his roof for months, until Yeonmi’s father was finally able to join them and they were set free. Unfortunately her father died only months later from untreated cancer – they were unable to have a proper funeral for fear of alerting the Chinese authorities to their presence. Yeonmi and her mother according to NK News made their way across the Gobi desert, hoping to reach the Mongolian border. The danger of deportation loomed large throughout the ordeal, a fate they each feared more than death itself. They carried knifes at all times, fully intending to kill themselves if caught. It never came to that – after crossing into Mongolia the pair were flown to South Korea, and the worst of their sufferings came to an end. Since then Yeonmi has become an activist and human rights advocate. You can read more about her and her story at

The Social Picture of a Lacrosse Player Who’s Much More Than That

Jon Urbana is one of those successful people who have a lot of different interests and who are not afraid to try new things in order to expand their horizons. He not only tries many different activities, but he also pursues them with a passion which encourages and enables him to excel at everything he does. Not only does it look good for him, but it also inspires people to pursue things that will bring their lives to a greater level of joy and fulfillment. Jon Urbana shows people that their only limit is what they impose on themselves.

One pursuit that Jon Urbana has taken part in is photography. He has shown himself to have a good eye for images. His photographic techniques bring the object of his images to life in a way that makes it very magnificent. The images themselves come to life in a vibrant and colorful way. Jon Urbana shows a lot of skill in the composition of images. They catch the eye and captivate the attention of anyone that looks at it.

Urbana also has a big social media following on Facebook and Vimeo, in addition to a bunch of other websites like Tumblr. He has such a web presence that gathers the attention of many people because he is so involved in many positive activities. He shows off his photos on his blog, in addition to some of his social media properties like as well. He also talks about some of the other activities that he is involved in on Slideshare. People get a picture of his inspirational life in his platform.

It is no surprise that he has made a name for himself and gathered a following on GoFundMe for an environmental campaign that has just as many videos. He is very skilled when it comes to business practices. He is also very skilled in getting people to want to see what he has to offer, which all three of these videos have done.

Jon Urbana Supports Earth Force, A New Fundraiser from Jon Urbana on Vimeo.

Donate to Jon Urbana’s Charity Drive from Jon Urbana on Vimeo.

Then his other inspiring ventures is his piloting. He is trusted by the FAA as a pilot. He has went through the training and has earned the certificate. Jon Urbana is someone people could look up to. He not only has a ton of interests, but he is also disciplined enough to follow through on his interests. This is the very thing that people need in order to succeed.

At the very least, check out his MTV music and read this presentation about Jon’s lacrosse camp. You can also follow him on twitter at @jonurbana1.